Services

Digital Marketing Consultancy

Digital Marketing Consultancy

An effective and creative strategy can result in a successful digital marketing. We can very efficiently develop an online marketing strategy for you and we have a solid digital marketing strategy for all businesses. Our professional digital marketing services give the best digital exposure to any business and extend the reach of sales, marketing, and distribution programs to targeted online audience.

 

What is Digital Marketing?

Digital marketing is a practice of building and maintaining customer relationships by using digital technologies to promote products or brands; in simplistic term, these are the promotional efforts made by the use of Internet. Digital marketing uses digital or electronic mediums; advertising mediums that can be part of a digital marketing strategy of a business include social media, mobile phones, electronic billboards, tablets and other digital channel i.e. television and radio etc. 

Why Digital Marketing Important

There has been a considerable transformation in the marketing practices. Digital marketing has become an essential choice for staying in the competitive market of the today’s world; with every passing day the world is getting more accessible.  Digital marketing lets you engage with your customers in an exclusive way. With the help of this mode of marketing, you can find your targeted audience in a very efficient manner. Today’s online market place is very competitive now as well. A digital partner is very important for developing an online marketing strategy to promote your brand and find your customer, as people are more digitally-connected with each other. Being the best digital marketing agency, you can depend on us for specialized marketing services that we would definitely help you to improve your brand identity in efficient manners.

Understanding of Your Business

We get a thorough understanding of your business; including your products, services, customers, company’s needs and business goals. Our digital marketing consultants will research, audit and hold individual or group interviews with your team members. We assess the impact and effectiveness of your digital technologies and investigate what your competitors are doing well. Then we identify KPIs for further measurement and evaluation of the online strategy success, as well as for shaping and prioritizing solutions that will provide maximum impact and effectiveness to suit your budget, timings and internal resources.

 

Understanding Your Customer

 

Understanding consumer behaviors is key to the ROI improvements. You need to be able to track and analyze what your audience is doing with your brand and on your digital assets. Our digital marketing consultants create insights by profiling your consumer personas, analyzing trends, tracking behaviors and how consumers interact with your brand. This research enables us understand which brand touch points are significant to your customers, and how we can influence them throughout their consumer journey. Then we provide actionable suggestions to improve the customer journey and the user experience (UX).

 

Brand Identity

All businesses, new and existing can tell exclusive brand stories with revived, custom strategies. With the brand stories you can distinguish your brand from your competitors. We can help you in tag lining, naming and positioning. We help our customers in refreshing their brand image so that they may attract new customers.

Creating a Business with Brand Strategy

We use innovative and customized strategies to redefine your business. The strategies tell your brand stories very effectively to support your online visibility. We research your competitors and analyze the industry. By refreshing your brand image, we attract and gain new customers. Refreshing your brand image is also reshaping your brand identity to compliment your business model.

Digital Marketing Campaign Strategy

We help our customers with innovative ways for their advertising campaigns and engage the customers with creative advertisements. We develop campaign strategy for making campaign around brand story of your customers. With our campaign strategy, we market your business very effectively.

Our campaigns are creative and not like traditional marketing techniques. We improve your visibility across all channels without making your business objectives complicated.

Services we can help you to improve your brand identity.



Expanding your keywordsEvery marketing Campaign needs effective keyword research and targeting. This is to make sure the right people find your brand online.

Performing an SEO audit

An SEO Audit needs an adaptive approach that will be updated 6-8 months.

Optimize your site, such as on-page elements for better ranking.


Customer research

You need to establish a lead scoring system and perform data-driven marketing.

Conduct surveys and find qualified survey takers fast to gather important customer data.


Updating your lead

Optimize your lead scoring system, by controlling movement of leads down the sales funnel.

We have team of sales and marketing teams to optimize conversions adding a personal touch to your conversions.


Launch a Retargeting Campaign

Sometimes it takes more than one try to capture a lead.

Don't let your potential customers go down the drain; retarget your campaign with paid ads.


Perform split Tests with Paid Ads

Paid Ads are difficult to nail on your first try. so there are different tests and techniques to make sure you get it done effectively.

We can perform A/B testing with various elements.


Social Media Presence

Social Media has been on the rise since 2012.

We can use analytics tools that will gather important data from various platforms so you know what type of content your user prefer.


Social Media AdvertisingConsider Social Advertising, it coverts well if carried out properly.

Tweak Your Email Marketing

If you are steadily losing email subscribers, you should update your acquisition strategies and possibly the content you send them.

We have proper tools which can help you for marketing optimization.


Find Your Site's Weak Points

Conduct a usability test to access the performance of your website and pinpoint its weak spots.

We can improve your brand identify options with detailed analysis of insights.


Find Your Site's Strong Points

A heat map tracks visitor’s behavior, meaning you can see what works and what doesn’t work on your website. 

We can run and optimize ad placements on various sections of layout. 


Optimize Your Landing Pages

Good landing page emphasis urgency, presents organized data, highlights your value propositions and has a compelling call to action.

Landing pages are where the magic of marketing happens.


Revise Your Calls to ActionsA Compelling call-to-action is the cherry on top of excellent marketing. If the landing page is the bait, then the call-to-action is hook!

Make Your Site Mobile Responsive

With the rapid growth of the mobile market, it is mandatory that you make your site 100% responsive.

More than 60% users are now shifted to mobile.


Upgrade Your CMS

We can help your websites built with a Content Management System, allowing site managers to manage their site.

This will cut down maintenance costs down the road. 


Start Advertising Globally

Localizing your website for international audience can be complex.

But this just might be the edge you need to be ahead of the competition.


Learn the CompetitionDeveloping your own Unique Selling points is crucial. You need to stand out from the crowd and better the competition.

 Plan Future ContentLook at your customer data, your updated keyword pool and competitive assessment. You should have enough material for working on your Q1 or Q2 or Q3 or Q4 2016.

Create Future Blog Content

Staying ahead with your blog posts is a great way to ensure and prevent a shortage of posts.

Start acquiring quality articles for a rainy day.


Repurpose Old ContentReview how your audience responded to last year’s content, revisit the highly shared and visited to choose which is worth repurposing.

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